Ghana is a popular West African nation known for its rich culture and historical heritage. The tourism industry has been booming over the years and is a crucial source of revenue for the government. The top tourism brands rely on various methods to attract tourists to multiple destinations in Ghana.
1. Create an Online Presence
Online presence is one of the modern ways to interact with tourists and attract them to your destination directly. Tourism marketing and search engine optimization boosts online presence and brand visibility. Besides, it leads to increased website traffic and more tourism awareness. Online presence and a well-designed website with all the details about the destination engage potential tourists and motivate them to travel to those destinations. It is advisable to showcase yourself on various channels, such as famous industry forums, review platforms, and mapping applications.
Most tourism brands rely on social media platforms to promote their businesses. Instagram, Twitter, and Facebook are the leading platforms where you can promote your businesses.
Posting short videos with discounts and special promotions has helped many businesses promote their work on social media. Other businesses partner with influencers and famous brands to promote their business and reach a wider audience.
It is advisable to post what is unique about your destination and promote events to tell people more about your destination. You can also take your potential tourists on a virtual tour to make everyone engaged.
2. Market Local Attractions
Frequent and effective marketing of local attractions captivates tourists’ interest to travel. Some of the most popular local attractions are well-known for the superb services, well-prepared food, and attractive scenery they offer. Marketing offers many chances to create excellent tourist guides, festivals, and other events.
You must update all local attractions information to ensure success in marketing your destination. Tourists are generally attracted to items that are visible things. Creating a feeling of fear of exclusion can make your destination recognized.
3. Offer Free tours and tourists events
Offering free tours is one of the leading ways to attract tourists to destinations. Foreigners do not easily discover a large percentage of trails and local sites, and therefore, by offering free tours, your brands can make these places well-known to many visitors.
Local guides help tourists to create memorable experiences and enjoy them to the fullest. Local businesses also benefit by selling their products to tourists. The excellent foods and beverages offered during vacation generate income for locals.
The best way to boost this service is to implement an online calendar to let potential tourists reserve their tour prior to their visit. Booking in advance will offer the planners humble time to prepare for the expected attendees. Besides, it helps them determine what is successful about their approach and how to address visitors and preferences.
4. Organize entertainment events such as Festivals.
Entertainment is an exciting way to unite people, attract tourists and celebrate something special. Entertainment events such as festivals provide an opportunity to promote business and showcase what makes their region unique. Festivals showcase local talent, food, art, music, and more. Nearly all the areas in Ghana host unique festivals where artists can display their work and talent.
Festivals help build awareness of various regions and give locals a chance to market the attraction sites in those areas. A food festival is fun since it brings together all the local businesses and residents to celebrate the local culinary culture. Most tourism brands in Ghana rely on events to promote tourism by offering free samples of local products. Tourists love entertainment activities because they can interact with subjects of interest, consume local foods and beverages and celebrate
